VIBE
GUMMIES
CLIENT-
New Balance x Cath Kidston
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SCOPE-
Packaging Design
Graphic Design-Product
BRIEF
I recently worked with Vibe Gummies, a California-based vitamin company, as a graphic designer on the Vibe Gummy packaging project. My objective was to create an FDA-approved, fun, colorful, and eye-catching packaging design that genuinely represents their product and stands out among competitors. The packaging needed to incorporate the peace and lightning bolt emoji, feature the peach and blueberry images and prominently display the main ingredients on the front as part of the design.
ACTION
I conducted extensive market research, analyzing competitor brands and identifying key trends in the industry. Drawing inspiration from my research, I generated initial design ideas and concepts. Throughout the design process, I worked closely with the client, making numerous adjustments to accommodate manufacturing requirements and changes. Using Adobe Illustrator, I developed the packaging design, focusing on capturing the vibrant essence of the product while meeting FDA regulations.
OUTCOME
The Vibe Gummy packaging project achieved outstanding results. The final design not only met the FDA's requirements but also stood out on store shelves, catching the customer's attention. The packaging effectively represents the product, conveying its fun and vibrant nature. Through my extensive market research and iterative design process, I successfully created a packaging solution that not only captivates the target audience but also aligns with the brand's vision and outshines competitors.
Energy Gummy Product Packaging
The Energy packaging represented the peach flavor with a vibrant color scheme of pink and yellow, complemented by a lightning emoji for an energetic touch. I incorporated detailed nutritional symbols for gluten-free, vegan, and non-GMO attributes, along with a comprehensive supplement information box. Balancing client preferences with FDA guidelines, the packaging successfully conveyed the product's essence while adhering to regulatory requirements. The visually appealing design captured the attention of customers, effectively communicating the peach flavor and energizing nature of the gummies.
Chill Gummy Product Packaging
The CHILL packaging creation involved designing visually captivating packaging for Vibe Gummies. I incorporated a vibrant Lilac color scheme to represent the blueberry flavor, while including a peace emoji as per the client's request. Despite the small bottle size, I ensured all necessary FDA-compliant information fit seamlessly. Balancing the specific guidelines with my creative design, the packaging was well-received by customers. The outcome resulted in a visually appealing and successful packaging solution that effectively conveyed the product's message of relaxation and tranquility.
Product On Social Media
Mood Board Initial Ideas
Initial Element Design
Initial Design Ideas
