CLIENT-
Swisstops Tourism
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SCOPE-
Graphic Design
Branding
SWISSTOPS
TOURISM
BRIEF
For this project, I was given the task to create a visually captivating flyer/poster design that showcases the Swisstops tourism excursion from Zurich to Luzern. The objective was to attract customers, particularly those aged 50 and above, by emphasizing the affordable prices of the tour. The project had a fast 24-hour deadline, which required close collaboration with the client to deliver an impactful design that truly captures the essence of Switzerland.
ACTION
Thorough research on Swiss culture, landmarks, and target audience preferences informed the creation process. Leveraging skills in typography, layout design, and Photoshop, I crafted an attention-grabbing layout showcasing affordable prices, language options, and tour inclusions. Incorporating the brand's logo, vibrant Swiss color scheme, and meticulous attention to detail resulted in an enticing, visually appealing, and informative brochure
OUTCOME
An impressive result that effectively attracts a surge of customers, particularly those aged 50 and above, to embark on the tour. With its visually appealing layout and emphasis on affordable prices, this brochure serves as a powerful marketing tool, successfully enticing travelers and generating increased customer engagement. The positive response has been evident, with a significant boost in bookings and a growing satisfied customer base.
Mood Board Initial Ideas
Initial Element Design
Brochure Front Page
Page 1 was designed to attract customers, particularly those aged 50 and above, by highlighting the affordable prices of the tour. Despite the tight 24-hour deadline, I efficiently created a visually appealing layout that drew attention.
The typography prominently features a very reasonable price, ensuring customers of all ages easily notice them. The design exudes a sense of sophistication and professionalism, instilling trust in the offered tour.
To visually enhance the brochure, I utilized Photoshop to make the provided images of Luzern more captivating while maintaining their authenticity. These enhanced visuals showcase the charm and character of Luzern, appealing to potential travelers.
Brochure Back Page
Page 2 of the brochure showcases the diverse language options available for the tour, catering to a wide range of customers. The design, features a prominent list of the tour's enticing inclusions, such as a scenic train journey, chocolate tasting, and a Swiss lunch experience. The layout incorporates the brand's logo, reflecting the tour company's identity and credibility. The page captures attention with its vibrant Swiss color scheme, incorporating shades of red and white. The efficient 24-hour turnover from the initial briefing to the end result further highlights my dedication to delivering exceptional designs under tight deadlines, ensuring a visually appealing and informative page that entices potential travelers to join the tour.
