SOBER THE
RAINBOW
CLIENT-
Sober The Rainbow
​
SCOPE-
Branding
Illustration
Marketing
Graphic Design
BRIEF
Sober the Rainbow is an Instagram account I initiated to motivate the sober and sober curious community with visually captivating posts. As a graphic designer, I noticed a gap in the market and aimed to create a fun and colorful account distinct from clinical approaches. By offering a vibrant and playful experience, it helps reach a wider audience and age range, providing visibility to those who may have previously felt unseen.
ACTION
To market and create hype for the brand, I designed captivating graphic designs on Adobe Illustrator, drawing inspiration from seventies hippy era posters. Using a consistent color palette, I created a clear brand identity. Additionally, I came up with the name "Sober the Rainbow" and designed the logo, juxtaposing euphoric and psychedelic graphics from the seventies hippy era and nineties acid house.
OUTCOME
The account has gained remarkable success, with a rapidly growing follower count. Followers have reached out with heartfelt messages expressing how the account has given them motivation and support. The engaging content has garnered numerous reposts. I also established a merch Shopify store featuring colorful and fun artwork that continue to inspire. Each artwork has a caption offering helpful tips and inspiration.
Branding Graphics
INSTAGRAM PROMOTION
Design Ideas Workspace
Final Graphic Designs
