MICKEY
MOUSE
CLIENT-
Disney x Cath Kidston
SCOPE-
Graphic Design-Product
Print Design
BRIEF
Tasked with creating two successful Mickey Mouse collaborations during my time at Cath Kidston, I led the design and development of the Accessories collection. The aim was to seamlessly blend Disney's iconic sketches with Cath Kidston's classic prints, adhering to both companies' strict brand guidelines. I carefully crafted graphic placements that combined drawing styles, selected a complementary color palette, and established a joyful, fun-filled mood throughout the collection.
ACTION
Working collaboratively with the buying team, merch team, and directors from both companies, I ensured alignment throughout the process. Blending Disney's iconic sketches with Cath Kidston's classic prints, I designed graphic placements. Using Adobe Illustrator, I incorporated the bold color palette, and techniques such as embroidery, embellishment, 3D elements, rubber molding, and print. The collection gained approval from both companies, maintaining a consistent brand identity.
OUTCOME
The collection consistently sold out, attracting buyers who considered the items as collectors' pieces. It garnered extensive media coverage from numerous sources including Glamour, Cosmopolitan, etc. Disney granted approval, leading to a second collaboration, "Mickey and Friends," which included other beloved characters for Mickey's 90th birthday. I ensured a consistent brand identity by incorporating the logo into artworks and retracing characters using Adobe Illustrator.
Mickey Leather Premium Collection
The Mickey Leather Collection was the Premium collection inspired by the classic Breton stripe. This collection was made with Italian Leather and designed in classic colours for a sophisticated yet fun customer. I created the entire collection from initial ideas to final outcome including print design, strap layout and block colour design.
The Mickey Mouse Accessories were created by taking Disney's Iconic Mickey sketches and using illustrator to design graphic placements. Mixing the characters with Cath Kidston archive prints, the process needs to be approved by both company's to ensure the brand identity shines through from every aspect. The collection involved many techniques- embroidery, embellishment, 3D, Rubber moulding, print.
Mickey AND MINNIE Collection
Mickey 90TH BIRTHDAY Collection
To celebrate Mickey Mouse's 90th birthday, Disney approached Cath Kidston, and I had the opportunity to work on the accessories collection. Drawing inspiration from pop art, I focused on bold typography, creating a visually striking design. Collaborating with the buyers, I sourced sequins that allowed the artwork to shine while ensuring their smooth movement on the washbag. Extensive testing was conducted to guarantee clear visibility of the artwork on the sequined surface.
