LIVIN ON THE
EL EDGE LOGO
CLIENT-
Livin on the El Edge
​
SCOPE-
Logo Design
BRIEF
After a successful collaboration with the brand Sober Vibes on their logo design, I was commissioned to create a logo for their affiliate partners' wellness brand. Given an open-ended brief, I drew inspiration from their unique style and their inspiration of vintage rock music graphics to develop several design concepts. The client selected their preferred design, and I made modifications to the background to ensure optimal visibility on various merchandise. The final deliverables included high-resolution versions of the modified logo in multiple file formats.
ACTION
During the design phase, I collaborated extensively with the client to guarantee that the logo precisely conveyed their vision. I took into account their favored color scheme and themes, and proposed linking it to the Sober Vibes logo since they are affiliated companies. Using Adobe Illustrator, I meticulously created the shapes and included a 70s font for a distinctive flair. I provided the client with several logo options to select from, with the aim of utilizing it for their podcast artwork and merchandise like t-shirts and hats.
OUTCOME
The client expressed a high level of satisfaction with the logo design within the agreed-upon timeframe and without any need for revisions. The collaboration with the brand was a success, as it resulted in a visually appealing and consistent brand image that left a lasting impression on the client and their audience. I also created merchandise designs for hoodies, t-shirts, and hats, which contributed to the overall success of the project. This project was particularly fulfilling for me, as it allowed me to combine my love of design with my interest in wellness.
INITIAL IDEA MOOD BOARD
About the client
