BLUEBLOX

CLIENT-

BlueBlox

SCOPE-

Logo Design

Videography

Graphic Design

BRIEF

Task 1 – Logo Design for BlueBlox. Create a logo that reflects community, innovation, and co-working while aligning with the BlueBlox brand and colors.
Task 2 – Promotional Video: Produce a 1-minute video showcasing BlueBlox’s services and values.
Task 3 – Recruitment Graphic: Design a professional LinkedIn image to support a Solutions Analyst job post, in line with brand aesthetics.

ACTION

Took on the full design execution as a freelance creative for BlueBlox.
Designed 'The Hub' logo in Adobe Illustrator, aligning it with both the sub-brand's identity and BlueBlox’s core color palette.
Created a 1-minute promotional video in Adobe Premiere, showcasing BlueBlox’s services and values through consistent branding.
Designed a recruitment graphic for LinkedIn in Illustrator, balancing professional tone with the company’s established visual style.

OUTCOME

Delivered a cohesive visual identity blending community empowerment, business goals, and creative design.
Designed logo, video, and LinkedIn graphic from scratch using original assets only.
Ensured consistency by incorporating BlueBlox's brand colors across all materials.
Created the video in Adobe Premiere; designed the logo and LinkedIn graphic in Illustrator.
Final outcome communicates BlueBlox’s values & professionalism.

promotional VIDEO

THE HUB LOGO

Created using Adobe Illustrator, the logo for 'The Hub' stands as a testament to the synergy between creativity and strategic vision. The concept of intertwined hands within the confines of a house encapsulates the essence of community, collaboration, and empowerment that 'The Hub' embodies. This symbolic gesture echoes the initiative's motto, "For the People… By The People", emphasizing unity and shared growth. The integration of this motif pays homage to BlueBlox's main company logo, forging a visual link that ties 'The Hub' to the brand's foundation. The use of hands and a house resonates deeply, representing both co-working and the nurturing of growth within a supportive environment.

THE HUB merchandise

Mood Board Initial Ideas

Initial Element Design