BLUEBLOX

CLIENT-

BlueBlox

SCOPE-

Logo Design

Videography

Linkedin Job Advert

BRIEF

Task 1- Design a logo for 'The Hub': Create a logo for 'The Hub,' extending the BlueBlox brand. The logo must mirror community, innovation, and co-working, staying true to BlueBlox's identity. Integrating brand colors, it should exude professionalism

Task 2- Design a Promotional Video for BlueBlox Brand: Craft a 1-minute video that portrays BlueBlox's services and values.

Task 3- Design a LinkedIn Post Image for Recruitment: Create a persuasive graphic supporting a Solutions Analyst recruitment post on BlueBlox's LinkedIn. Balancing brand aesthetics and professionalism.

ACTION

As the designer, I undertook a comprehensive role in this project. I created each element, ensuring a unique and cohesive design. The logo, designed in Adobe Illustrator, adheres to 'The Hub's' identity, incorporating BlueBlox's brand colors. The video, which showcases BlueBlox's services and values, was created using Adobe Premiere. I adeptly integrated the brand's colors and original logo, linking all artworks to maintain consistency. The LinkedIn post graphic, conceptualized and designed in Illustrator, adheres to the brand's aesthetics, adding a visual charm to the recruitment post.

OUTCOME

The outcome was an impactful initiative that blended community empowerment, business goals, and creative design. The logo, video, and LinkedIn graphic collectively formed a comprehensive visual identity. By designing everything from scratch and incorporating the brand's colors, I ensured a coherent and professional appearance across all elements. The video's creation in Adobe Premiere, the logo and LinkedIn post created in Illustrator, and the exclusive use of original assets exemplified my commitment to quality and innovation. The project' conveys BlueBlox's message and values.

THE HUB LOGO

Created using Adobe Illustrator, the logo for 'The Hub' stands as a testament to the synergy between creativity and strategic vision. The concept of intertwined hands within the confines of a house encapsulates the essence of community, collaboration, and empowerment that 'The Hub' embodies. This symbolic gesture echoes the initiative's motto, "For the People… By The People", emphasizing unity and shared growth. The integration of this motif pays homage to BlueBlox's main company logo, forging a visual link that ties 'The Hub' to the brand's foundation. The use of hands and a house resonates deeply, representing both co-working and the nurturing of growth within a supportive environment.

THE HUB LOGO merchandise

Mood Board Initial Ideas

Initial Element Design

promotional VIDEO

Created using Adobe Premiere, the promotional video embodies the essence of BlueBlox in an approachable manner. By integrating imagery that encapsulates global trade and incorporating the brand's colors, the video is infused with its identity. The content is thoughtfully structured for easy comprehension, ensuring that newcomers swiftly understand their services. Striving for clarity and readability, the video effectively communicates the brand's message and offerings

LINKEDIN JOB ADVERT

Conceived entirely from original ideas, the LinkedIn recruitment graphic stands as a testament to the Solutions Analyst opportunity within the BlueBlox brand. Merging the brand's distinctive colors and logo, the design emanates a sense of coherence with BlueBlox's identity. The impactful slogan, "Think Outside the Blox," not only mirrors the company's innovative ethos but also entices potential candidates to explore this unique role. The graphic subtly conveys the brand's professionalism while highlighting its forward-thinking nature. By weaving these elements together, the graphic serves as a compelling invitation for prospective Solutions Analysts to envision their role within the dynamic and innovative realm of BlueBlox.